One of the best marketing tools you can use is one your customers give you: their address. This information allows you to send follow-up literature, sales brochures and catalogs, not to mention birthday or christmas cards. In the busy lives of the typical business owner, capturing information such as address, city, state, zip and phone number stops at the order form. The form is then filed into the unknown of the filing cabinet. No thought is given to keeping the name on electronic file. Most excuses from business owners range from the unknowing “I didn’t know that there was such a gold mine in my customer’s names” to the time consumed: “I don’t have the time to keep track of things like that.” To these owners, dollars are slipping through their fingers.
With your trusty IBM compatible computer, though, you can start mining the motherlode. Using Bloc Publishing’s FastPak Mail(tm), your mailing list chores become effortless. FastPak Mail(tm) is an integrated mailing environment. With modules that handle the mailing updates, import/export functions, letter merging and label generation, all of your needs can be served.
Making its appearance in a striking package, FastPak Mail(tm) gets down to business. The package cover touts the features of saving money, Laser Printing and more. In the retail world, this package could stand on its own aesthtically. Then again, aesthetics are only skin deep!
The documentation for FastPak Mail(tm) is divided into eleven sections and eight appendices. It is professionally written and includes an index.
The installation program for FastPak Mail(tm) is extremely easy to use. Some caching programs must be disabled when loading, though, due to the inability of the installation program to properly read diskette drives that are cached. (HyperDisk and PC Cache were two cache program we found that FastPak Mail(tm) had trouble installing with). As the installation program does its thing, you begin to wonder how many files is it putting on my hard drive? Three megabytes worth! The only problem with this is that Bloc Publishing must have missed the first section of their Introduction to PC class: all the files are put in one directory!
After the installation program finishes you can get on to your business. Presented with a simple menu, you can select MAIL LIST MANAGER, FILE MANAGER, IMPORT/EXPORT, LABEL EDITOR or DOCUMENT EDITOR.
MAIL LIST MANAGER allows you to enter/edit all the names in your database, as well as giving you simple reporting features. The editing screen is a well designed ANSI screen that offers access to all the fields you, may need.
A neat feature offered by FastPak Mail(tm) literally pops up now. With built in file locking, the program allows you to “log in” as a user. When you do this, FastPak Mail ™ then keeps an ongoing audit trail of who made changes, who entered records and much more.
As you begin to enter a new records, you notice the fields offered for your input. They are as follows: Last Name, First Name, Salutation, Gender, Title, Company, Address 1, Address 2, City, State, Postal Code, Carrier Route, Work Phone, Home Phone, Fax Phone, Key Words and Other 1 through 8. There are also three FastPak Mail(tm) controlled fields Entry Date, Modification Date and User that cannot be edited. The three more useful fields in the list are Carrier Route, Fax Phone and Key Words. Carrier Route allows you to enter the postal code route information for the address, which can lead to bigger discounts on first class mail. If you don’t know this information, don’t fret: the post office does!